The Nomination story begins in the 1980s in Florence, the centre of fashion and high-quality craftsmanship. Nomination’s founder, Paolo Gensini, grew up in a farming community and has strong ties to the land and its traditions. His extensive experience as a goldsmith and metalworker, together with a keen intuition, led him to an idea which would revolutionise his life, as well as the jewellery industry worldwide. Paolo wanted to create innovative modular jewellery for men and women of all ages and socio-economic backgrounds. From this point forward, the road to success was short and well paved.